OUR STORY
One Singapore-based carry brand. Two founders.
We spent years selling, testing and carrying dozens of bags before building one ourselves. Every product starts with a problem we personally experienced.
This page is our story: where we started, what we believe in, and exactly how the Urban Nomadic Everyday Sling 9L was designed from the ground up.
Every one of those failures became a requirement. The process of closing them starts with the Urban Nomadic 9L Sling.
DennisFounder
AceCo-Founder
The idea that would not go away
It started the way most real ideas start. Yes, frustration.
We spent years buying, carrying and selling bags from brands across the globe. We knew what the market offered. We knew what it kept getting wrong.
The same gaps kept showing up: bags that looked right but carried wrong. Sleeves with no real protection. Bases that collapse the moment they were set down. Buckles that needed half a minute to adjust. Interiors impossible to read in dim environments. Materials that looked premium but failed in six months.
New releases came. The gaps remained. And we stopped waiting.
Three things we will not compromise on
Every product starts with a problem
Before we designed a product, we wrote down every failure in a requirement list. Every problem we had personally experienced across every sling we ever owned, carried, or sold.
Built by hand before it is built in fabric
13 paper versions were built before the structure held. Each one was folded, worn, adjusted, torn apart, and rebuilt. It taught us more about the bag than any software or AI ever could.
Materials chosen in person
A material cannot be chosen from a photo. Spec sheets cannot replace what physical handling reveals. We handled every fabric in person before any decision was made.
If you carry daily, this is built for you.
Two founders. Tons of bags tested. Every gap on that failure list closed in 11 prototypes. All in one bag.