LEGAL / PRIVACY

PRIVACY,
MADE CLEAR.

Last updated: 14 August 2026

urbanomics Official Store, referred to in this policy as “urbanomics”, “we”, “us” or “our”, operates urbanomics.sg and the store, content, products, customer support and communications available through it. Together, these form the “Services”.

This policy explains what personal information we collect and how we use it. It applies whenever you use the Services.

1. THE INFORMATION WE PROCESS

Personal information is information that identifies you or can reasonably be linked to you. Anonymous or de-identified information is not personal information.

What we process depends on how you interact with us.

CONTACT AND DELIVERY

Your name, email address, telephone number, billing address and delivery address.

ORDERS AND PAYMENTS

Products viewed, added to cart, wishlisted, purchased, returned, exchanged or cancelled. This includes your order history, transaction details, payment method, payment status and payment confirmation.

Payment details entered at checkout are processed by Shopify and the relevant payment providers. urbanomics receives the transaction records and limited payment information required to confirm and manage your order.

COMMUNICATIONS

Information you provide when you contact us, submit a form, request support, make a claim, leave a review or otherwise communicate with urbanomics.

DEVICE AND USAGE DATA

Your IP address, browser type, operating system, network connection, device identifiers, pages viewed, actions taken and referring pages.

COOKIES AND SIMILAR TECHNOLOGIES

Cookies, pixels, tags, local storage and similar technologies may recognise your browser or device, keep the store functioning, remember preferences, measure performance and support advertising.

You can manage non-essential technologies through the consent controls shown on our website where available. Your browser may also let you block or delete cookies. Some parts of the Services may not work correctly when essential cookies are blocked.

2. WHERE THE INFORMATION COMES FROM

  • Directly from you: When you browse, place an order, subscribe, complete a form or contact us.
  • Automatically: Through your device, cookies and similar technologies when you use the Services.
  • From service providers: When Shopify, payment providers, delivery partners, analytics providers, customer support systems and other vendors process information for us.
  • From partners and other third parties: Where permitted by law, including advertising, marketing and social media partners.

3. HOW WE USE THE INFORMATION

TO COMPLETE YOUR ORDER

To process payment, confirm purchases, fulfil and deliver orders, provide order updates, manage returns or exchanges, and maintain transaction records.

TO OPERATE THE SERVICES

To remember preferences, maintain wishlists, enable reviews, provide customer support and deliver the functions you request.

TO IMPROVE THE EXPERIENCE

To understand how the Services perform, correct problems, improve navigation and present products or content that may be relevant to you.

TO COMMUNICATE WITH YOU

To respond to enquiries and send information connected to your orders, claims or requests.

TO MARKET RESPONSIBLY

Where permitted by law, or where consent is required and provided, to send product releases, restock notices, offers and other marketing communications. We may also use product views, purchases or abandoned carts to measure campaigns and present more relevant advertising.

TO PROTECT THE STORE

To secure transactions, prevent fraud and detect, investigate or act on suspected illegal, unsafe or malicious activity.

TO MEET LEGAL OBLIGATIONS

To comply with applicable law, respond to valid legal requests, maintain required records, resolve disputes, enforce our terms or policies, and establish, exercise or defend legal claims.

4. SHOPIFY AND SERVICE PARTNERS

Our store runs on Shopify. Shopify processes information needed to provide, secure and improve the store.

We also provide the information required by payment processors, delivery partners, support tools, analytics providers and advertising partners to complete orders and operate, measure, protect or market the Services.

Some providers may process information outside Singapore. Where required, these transfers are subject to safeguards under applicable law.

5. PERSONALISED ADVERTISING

urbanomics does not sell your personal information for money.

Shopify and selected advertising partners may process identifiers, device data and activity data to measure campaigns or present personalised advertising.

If your browser sends a recognised Global Privacy Control signal, we will treat it as an opt-out request where required by applicable law and technically supported. The request generally applies to that browser and device. Other “Do Not Track” signals may not be recognised.

6. HOW LONG WE KEEP IT

We keep personal information only for as long as it supports the purpose for which it was collected, or remains necessary for legal or business reasons. Information that is no longer required may be deleted or anonymised.

7. SECURITY

We apply reasonable administrative, technical and organisational measures to protect personal information against unauthorised access, collection, use, disclosure, copying, modification, loss or disposal.

No online system can be guaranteed completely secure. Keep your account credentials private and do not share your password or access details with another person.

8. YOUR REQUESTS

You may ask to access or correct personal information held by urbanomics, or withdraw consent for a use that depends on consent, subject to applicable law.

We may verify your identity before completing a request. Email support@urbanomics.sg to begin.

9. COMMUNICATION PREFERENCES

You can stop promotional emails at any time through the unsubscribe link in the email. You may still receive messages required to manage your orders, payments, claims, returns or other requested services.

10. CHILDREN’S DATA

The Services are not intended for children under 13. We do not knowingly collect personal information from anyone under 13.

If you are a parent or guardian and believe a child has provided personal information to us, contact us so we can review and delete it where required.

11. THIRD-PARTY SERVICES AND LINKS

The Services may contain links, social media tools or integrations operated by third parties. Their privacy and security practices are controlled by their own policies.

urbanomics is not responsible for services we do not control. Review the relevant terms and privacy notice before providing your information.

Information posted in public or semi-public spaces, including reviews or social media platforms, may be visible to others.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy when our practices, Services or legal obligations change. The revised version will be posted on this page with a new “Last updated” date.

13. CONTACT AND COMPLAINTS

For questions, privacy requests, complaints or feedback, contact:

urbanomics Official Store
Email: support@urbanomics.sg

urbanomics is responsible for the personal information described in this policy, except where Shopify or another provider is independently responsible for a specific processing activity.